One of the services that the Local History Services Department offers is on-demand workshops. We work with local organizations to figure out which of our workshops they might want and how we can tweak the workshops to fit their needs. When I work with the local organizer to plan a workshop, I ask about the target audiences and develop activities that I hope will be beneficial to them.
Creating content and activities for all of my target audiences is one of the hardest parts of developing a workshop. I try to keep in mind that no one can be all things to all people. Keeping things balanced among different types of activities means that I have to consider balancing different types of interactions and managing attendee expectations.
I know that I won’t be able to please everyone all of the time, but my goal is to engage everyone at some point during the workshop. The best way that I can do that is to always keep the audience in mind.
If you are interested in more information about audiences and audience engagement, the LHS Lending Resource Center is a great place to look. I also recommend checking out the U.S. Census Bureau Quick Facts and Colleen Dillenschneider’s blog Know Your Own Bone.